Every
Roger tool
Your AI sees only the tools your role allows on each website: read tools need Viewer, write tools need Editor.
- Your AI asks
- Roger checks your role
- Reads, or drafts a change
Read and write
Read tools fetch live data. A write tool that changes an ad account or a Tag Manager workspace stores a draft first (unless drafts are off for that website), Roger checks your guardrails before it applies, and every change lands in the Activity log.
The list
90 tools
Roger: websites, drafts, skills, creative 18
| Tool | Access | Minimum role |
|---|---|---|
list_businessesWebsites you can access in this workspace, with your role, plan lock and connected tools. | Read | Viewer |
get_business_contextProfile, verified URLs, brand voice, facts, guardrails, confirm mode and your role for one website. | Read | Viewer |
get_guardrailsFrozen flag and every active guardrail with its limit for one website. | Read | Viewer |
get_portfolio_overviewPrecomputed health across websites: connector health, open alerts, GA4 and Search Console numbers. | Read | Viewer |
get_connector_statusHealth of each connected tool of a website: healthy, expiring, needs reconnect, missing scope, expired or not connected. | Read | Viewer |
list_recent_activityRecent changes, drafts, denials and connection events for a website or the workspace. | Read | Viewer |
remember_business_factStore a fact about the website (target, constraint, positioning) for the whole team. | Write | Editor |
forget_business_factDelete a stored website fact. | Write | Editor |
get_skillWithout arguments, the skill catalog; with a skill (and file), its playbook content. | Read | Viewer |
list_pending_draftsDrafts waiting on a website, with author, AI app and the apply link for your own drafts. | Read | Viewer |
confirm_draftApply one of your own drafts after the user agreed; under click confirmation it returns the apply link instead. | Write | Editor |
cancel_draftCancel a pending draft (Admins may cancel a teammate's draft). | Write | Editor |
ask_rogerHand a long multi-step job (audit, campaign build) to Roger's expert agent; may return a turn id to poll. | Write | Viewer |
get_roger_replyPoll an Ask Roger turn for its progress and reply. | Read | Viewer |
get_brand_kitLogo, colors, fonts, voice do and don't, and image specs per placement. | Read | Viewer |
list_creative_assetsImages and videos in the website library, with filters by type, ratio and platform fit. | Read | Viewer |
import_creative_assetAdd an image or video to the library from a public https URL or an uploaded file. | Write | Editor |
create_creative_upload_linkA 15-minute link where the user uploads files straight into the website library. | Write | Editor |
Google Ads 34
| Tool | Access | Minimum role |
|---|---|---|
list_google_ads_campaignsCampaigns with status, budget (id and shared flag), networks and targeting counts. | Read | Viewer |
list_google_ads_ad_groupsAd groups of a campaign with status, CPC bid, ad and keyword counts and final URL domain. | Read | Viewer |
get_google_ads_campaign_performanceCampaign metrics for a date range. | Read | Viewer |
get_google_ads_search_termsSearch terms that triggered ads, with metrics. | Read | Viewer |
get_google_ads_ad_performanceAd-level metrics for a date range. | Read | Viewer |
get_google_ads_keyword_performanceKeyword-level metrics for a date range. | Read | Viewer |
get_google_ads_negative_keywordsNegative keywords at campaign and ad group level. | Read | Viewer |
get_google_ads_recommendationsGoogle's open recommendations for the account. | Read | Viewer |
get_google_ads_asset_inventorySitelinks, callouts, snippets and other assets linked to the account. | Read | Viewer |
get_google_ads_asset_performanceAsset-level metrics for a date range. | Read | Viewer |
get_google_ads_targetingLocations, presence type, languages, networks, ad schedule and bid modifiers of a campaign. | Read | Viewer |
search_google_ads_locationsPlace names to geo target ids, so ids are never guessed. | Read | Viewer |
run_google_ads_gaqlOne read-only SELECT statement in Google Ads Query Language on allowed resources, up to 200 rows. | Read | Viewer |
update_google_ads_budgetSet a campaign's daily budget; refuses a shared budget unless explicitly allowed. | WriteDraft first | Editor |
create_google_ads_campaignNew Search campaign with locations, languages, networks and an optional first ad group, created paused by default. | WriteDraft first | Editor |
create_google_ads_ad_groupNew ad group in a campaign, with optional CPC bid and keywords. | WriteDraft first | Editor |
update_google_ads_ad_groupRename an ad group or change its CPC bid. | WriteDraft first | Editor |
set_google_ads_bid_strategyChange a campaign's bidding strategy and its target. | WriteDraft first | Editor |
set_google_ads_targetingReplace a campaign's locations, languages, ad schedule and bid modifiers. | WriteDraft first | Editor |
update_google_ads_campaign_settingsName, networks, location target type and start or end date of a campaign. | WriteDraft first | Editor |
update_google_ads_keywordsChange CPC bids or final URLs of existing keywords. | WriteDraft first | Editor |
remove_google_ads_entityPermanently remove a campaign, ad group, ad, keyword, negative keyword or asset link. | WriteDraft first | Editor |
pause_google_ads_entityPause a campaign, ad group, ad or keyword. | WriteDraft first | Editor |
enable_google_ads_entityEnable a paused campaign, ad group, ad or keyword. | WriteDraft first | Editor |
add_google_ads_negative_keywordsAdd phrase or exact negative keywords to a campaign or ad group. | WriteDraft first | Editor |
add_google_ads_keywordsAdd keywords to an ad group. | WriteDraft first | Editor |
create_google_ads_search_adNew responsive search ad in an ad group, created paused by default. | WriteDraft first | Editor |
add_google_ads_sitelinksAdd sitelink assets to the account, a campaign or an ad group. | WriteDraft first | Editor |
add_google_ads_calloutsAdd callout assets to the account, a campaign or an ad group. | WriteDraft first | Editor |
add_google_ads_structured_snippetsAdd structured snippet assets. | WriteDraft first | Editor |
add_google_ads_promotionAdd a promotion asset. | WriteDraft first | Editor |
add_google_ads_price_assetAdd a price asset. | WriteDraft first | Editor |
add_google_ads_call_assetAdd a call asset. | WriteDraft first | Editor |
add_google_ads_image_assetsPush library images, or videos by YouTube URL, to Google Ads and link them to a campaign. | WriteDraft first | Editor |
Meta Ads 15
| Tool | Access | Minimum role |
|---|---|---|
get_meta_insightsMeta Ads metrics by campaign, ad set or ad for a date range. | Read | Viewer |
list_meta_campaignsMeta campaigns with status, objective and budget. | Read | Viewer |
list_meta_adsetsAd sets of a campaign with status, budget and targeting summary. | Read | Viewer |
get_meta_ad_creativesCreatives of ads with text, media and links. | Read | Viewer |
search_meta_interestsInterest targeting ids by keyword. | Read | Viewer |
list_meta_audiencesCustom and lookalike audiences of the ad account. | Read | Viewer |
list_meta_lead_formsInstant Forms on the website's Facebook Page. | Read | Viewer |
meta_pause_entityPause a Meta campaign, ad set or ad. | WriteDraft first | Editor |
meta_enable_entityEnable a paused Meta campaign, ad set or ad. | WriteDraft first | Editor |
meta_launch_campaignSwitch on a new Meta campaign with its ad sets and ads in one change. | WriteDraft first | Editor |
meta_update_budgetChange a campaign or ad set daily or lifetime budget, within the guardrails. | WriteDraft first | Editor |
meta_draft_campaignNew Meta campaign, created paused by default. | WriteDraft first | Editor |
meta_draft_adsetNew ad set in a Meta campaign, created paused by default. | WriteDraft first | Editor |
meta_draft_lead_formNew Instant Form on the website's Facebook Page. | WriteDraft first | Editor |
meta_draft_adNew Meta ad from a library asset, created paused by default. | WriteDraft first | Editor |
Google Analytics 5
| Tool | Access | Minimum role |
|---|---|---|
get_ga4_overviewSessions, users, key events and engagement for a date range. | Read | Viewer |
get_ga4_traffic_sourcesSessions and key events by source and medium. | Read | Viewer |
get_ga4_landing_pagesLanding pages with sessions, engagement and key events. | Read | Viewer |
get_ga4_top_pagesMost viewed pages. | Read | Viewer |
get_ga4_timeseriesDaily sessions and key events over a date range. | Read | Viewer |
Search Console 3
| Tool | Access | Minimum role |
|---|---|---|
get_gsc_overviewClicks, impressions, CTR and average position for a date range. | Read | Viewer |
get_gsc_top_queriesSearch queries with clicks, impressions, CTR and position. | Read | Viewer |
get_gsc_top_pagesPages with clicks, impressions, CTR and position. | Read | Viewer |
Google Tag Manager 12
| Tool | Access | Minimum role |
|---|---|---|
get_gtm_overviewContainer summary with tags grouped by category. | Read | Viewer |
list_gtm_workspacesWorkspaces of the connected container. | Read | Viewer |
get_gtm_tagsTags of the container with type, status and triggers. | Read | Viewer |
get_gtm_trigger_mapWhich triggers fire which tags. | Read | Viewer |
audit_gtm_conversionsChecks Ads conversion tags, the conversion linker and GA4 events in the container. | Read | Viewer |
draft_gtm_ads_conversion_tagCreate a Google Ads conversion tag in the Tag Manager workspace. Never published by Roger. | WriteDraft first | Editor |
draft_gtm_conversion_linkerCreate a conversion linker tag in the Tag Manager workspace. Never published by Roger. | WriteDraft first | Editor |
draft_gtm_ga4_event_tagCreate a GA4 event tag in the Tag Manager workspace. Never published by Roger. | WriteDraft first | Editor |
draft_gtm_custom_html_tagCreate a custom HTML tag in the Tag Manager workspace; the preview shows the full payload. Never published by Roger. | WriteDraft first | Editor |
draft_gtm_trigger_pageviewCreate a pageview trigger in the Tag Manager workspace. Never published by Roger. | WriteDraft first | Editor |
draft_gtm_trigger_clickCreate a click trigger in the Tag Manager workspace. Never published by Roger. | WriteDraft first | Editor |
draft_gtm_trigger_custom_eventCreate a custom event trigger in the Tag Manager workspace. Never published by Roger. | WriteDraft first | Editor |
Merchant Center 3
| Tool | Access | Minimum role |
|---|---|---|
get_merchant_overviewAccount status, product counts and top issues. | Read | Viewer |
list_merchant_issuesItem and account issues with affected product counts. | Read | Viewer |
audit_merchant_feedFeed quality audit with the fixes that matter most. | Read | Viewer |
