Connect
your AI
Roger works through MCP, the open standard Claude and ChatGPT use. You add Roger as a custom connector with one URL, then sign in.
- Connect your tools
- Add Roger to your AI
- Try a prompt
The Roger MCP URL
Every AI assistant uses this one URL. Access works with OAuth: you sign in to Roger and approve, there is no API key to paste.
Roger MCP URL
https://mcp.heyroger.ai Get started in three steps
- Start a free trial and add your first website. Connect the tools it uses: Google Ads, Meta Ads, Google Analytics, Search Console, Google Tag Manager or Merchant Center.
- Add Roger to your AI as a custom connector with the URL above, then sign in to Roger and approve access. Pick your AI below for the exact steps.
- Ask about your accounts. By default, a change your AI prepares is a draft that you confirm before it applies, and new campaigns start paused.
Pick your AI
More
Setting Roger up for a whole Claude or ChatGPT organization? See Team admins. All tools lists what your AI can read and change, and Troubleshooting covers the common problems.