Skip to content

Rules your
AI keeps

Roger checks every change your team's AI makes before it reaches your ad accounts.

Start free trial

Checked in code.
Not in prompts

Pick the rules
you need

  • Confirm every change
    On by default
  • New items paused
    On by default
  • Negative match types
    Phrase, exact
    On by default
  • Max budget increase
    +100% per 24h
    On by default
  • Items per change
    25 per change
    On by default
  • No removals
    On by default
  • Changes per hour
    30 per hour
    On by default
  • Spend ceiling
    Off by default
  • Protected campaigns
    Off by default
  • Block new campaigns
    Off by default
  • Freeze changes
    Off by default
Always on
  • Single-site ad groups
  • No manual broad
  • Text limits
  • Dead URL check

Drafts first,
by default

New campaigns start paused

Viewers read.
Editors change

ReadChangeConfirmSet rules
TomAdmin YesYesYesYes
MarieEditor YesYesYesNo
AnaViewer YesNoNoNo

Every block
is logged

Who tried, from which AI, which rule and the limit.

What happens when my AI hits a guardrail?

Roger refuses the change and tells your AI which rule stopped it and the limit, so it can offer a smaller change. The block lands in Activity, and an Admin can adjust the rule.

Can my AI switch a guardrail off?

No. Rules are checked in Roger's code, not in the prompt, so no instruction can talk its way past them. Only Admins change rules, in the Roger web app, and every rule change is logged.

Can the AI publish our Tag Manager container?

No. Your AI drafts tags and triggers in a Tag Manager workspace; Roger never publishes. You review and publish in Tag Manager from the workspace link. Every draft is on record in Activity.

Can my AI break our ad accounts?

Roger checks every change in code first: budget caps, protected campaigns, no removals. By default, changes are drafts you confirm and new campaigns start paused. Viewers can't change anything. Every block is logged.

Start free trial