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Your AI,
with a playbook

Expert playbooks for Google Ads, Meta and analytics, in every AI your team uses.

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In every AI
you use

  • Any AI assistant

23 playbooks.
Pick one

  • 30-day Google Ads audit

    Tracking, structure and wasted spend, then three ranked actions.

  • Wasted-spend finder

    Zero-conversion spend by campaign, search term and placement.

  • Negative keyword discovery

    N-gram analysis of 90 days of search terms, ranked negatives.

  • Performance Max audit

    Conversion quality, asset groups, signals and mobile-app placements.

  • Smart Bidding diagnostic

    Conversion-volume thresholds, and when to step down a strategy.

  • Bidding strategy changes

    The right strategy and target, switched as a draft.

  • Recommendations decoder

    Which Google recommendations to apply, which to dismiss, and why.

  • Google defaults to refuse

    Search Partners, Display expansion, auto-apply: the settings that drain budget.

  • PPC diagnostic ladder

    Tracking, audience, offer, bid, budget: fix the first failing rung.

  • Funnel diagnostic

    CTR and CVR together show whether the ad, page or targeting fails.

  • Geo and device optimization

    Locations and devices whose CPA is far off the campaign average.

  • Auction insights

    Impression share lost to rank or budget, read as competitor pressure.

  • Shopping and feed health

    Product eligibility and feed issues that quietly starve Shopping campaigns.

  • Meta Ads method

    Tracking, creative, structure, budget, plus the never-do list.

  • Creative fatigue

    Rising frequency, falling CTR: refresh the creative, not the audience.

  • Advantage+ playbook

    Advantage+ Sales setup, existing-customer cap and creative volume.

  • Audiences and overlap

    Broad plus signal, lookalikes as hints, overlapping ad sets merged.

  • Pixel and Conversions API check

    Both live, deduplicated, with good event match quality.

  • Meta structure and budget

    Objective first, CBO or ABO, and consolidation out of learning.

  • Creative briefs for your AI

    Image briefs from your brand kit, for your AI's own image model.

  • Senior marketer mindset

    Your P&L first, never the platform's revenue.

  • Search Console for ads

    Organic queries turned into keywords, negatives and landing-page fixes.

  • Tag Manager conversion audit

    Conversion tags, linker and triggers checked before any spend decision.

Hard job?
Ask Roger

Your AI hands multi-step work to Roger's own expert agent.

Included, fair use
What is a Roger skill?

A written playbook, like the 30-day Google Ads audit: which Roger tools your AI calls, in what order, and what to flag. Any change it suggests goes through Roger as a draft, checked against your guardrails.

How does my AI get the skills?

Every AI connected to Roger loads them with the get_skill tool: Claude, ChatGPT, Claude Code, Cursor, VS Code or any MCP client. Nothing to install.

Do skills cost extra?

No. Every skill is included in the one price per website, after a 14-day free trial. Ask Roger is included too, with fair use.

Can a skill change my accounts on its own?

No. Skills guide your AI; every change still goes through Roger. Drafts come first, your guardrails are checked in code, new campaigns start paused and every action lands in the Activity log.

Give your AI
a playbook

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