20+ skills.
One expert agent.
Roger isn't a generic AI chatbot that happens to know a bit about ads. He's a specialist, loaded with battle-tested playbooks for every part of Google Ads account management. Here are some of the skills Roger brings to every conversation.
Marketer persona
Roger doesn't talk like a chatbot. He thinks like a senior PPC strategist: contrarian, opinionated, and always skeptical of Google's defaults.
PPC decision framework
Every diagnosis follows the same proven order: tracking first, then audience, then offer, then bid, then budget. No shortcuts, no guessing.
Anti-Google red flags
A built-in checklist of Google defaults, rep advice, and auto-applied settings that quietly drain your budget. Roger catches them all.
Bidding strategy changes
Switch between Manual CPC, tCPA, tROAS, and Maximize Conversions safely. Roger knows the exact API shapes that Google silently rejects.
Wasted-spend finder
Surfaces your biggest cost centers with zero conversions across campaigns, ad groups, search terms, and placements. Ranked by dollars wasted.
30-day account audit
A full end-to-end audit of your Google Ads account. Surfaces wasted spend, structure issues, and the top three actions to take right now.
Negative keyword discovery
N-gram frequency analysis on your search terms. Returns a ranked list of negatives to add at the right level and match type.
Performance Max audit
Audits PMax campaigns for asset strength, audience signal coverage, mobile-app leakage, and search cannibalization.
Smart Bidding diagnostic
Detects when tCPA, tROAS, or Max Conversions is being misapplied. Knows the conversion-volume thresholds and the right fallback strategy.
Recommendations decoder
Filters Google's Recommendations tab for you. Tells you which to apply (rare), which to dismiss (most), and exactly why.
Funnel diagnostic
Splits 'performance is bad' into the actual broken step: ad copy, landing page, or targeting. Uses CTR and CVR together to pinpoint the issue.
Quality Score recovery
Diagnoses Expected CTR, Ad Relevance, and Landing Page experience separately. Pinpoints which lever to pull to recover lost impression share.
Geo and device optimization
Finds locations and devices with anomalous CPA versus campaign average. Recommends bid adjustments backed by statistical significance.
Auction insights and competitor pressure
Reads auction-share data to identify who is encroaching on your terms, and whether you're losing ground on impression share or overlap rate.
Shopping and feed health
Audits a Shopping or PMax-with-feed campaign. Surfaces disapprovals, item-level issues, and feed quality problems that silently kill performance.
New skills, every month.
Roger's skill library keeps expanding. Every skill is peer-reviewed, battle-tested on real accounts, and updated as Google Ads evolves. You get every new skill automatically, no upgrade required.
