Roger is an AI agent for Google Ads, built by Vincenzo Ruggiero and Jean Derely. EU-based, GDPR-aligned, and designed around how PPC actually works.
Co-founder. Product and engineering.
Vincenzo has spent the last decade building SaaS products, developer tools, and marketing automation systems. He leads product, engineering, and design at Roger. He shipped Roger's first audit in a weekend, then spent three months making it boring enough to trust with a client account.
Co-founder. PPC and go-to-market.
Jean is a PPC operator and agency builder. He has run hundreds of Google Ads accounts across SaaS and e-commerce, which is where most of Roger's audit heuristics come from. He leads agency partnerships and the playbooks behind every Roger skill.
Every account we've audited had at least one structural issue silently wasting thousands of dollars a month. Search Partners on. Display Network leaking into Search campaigns. Geo-targeting set to "Presence or Interest." A single missing negative keyword. None of it gets fixed unless someone looks.
We built Roger because the existing options were either AI-flavoured dashboards (great at telling you something is wrong, useless at fixing it) or general-purpose AI tools that needed weeks of engineering to talk to Google Ads at all.
Roger is the third option: a purpose-built agent that connects to Google Ads in one click, audits the account for the issues we know cost money, drafts the fixes, and applies them only after you approve. Read-only by default. Every change logged. No surprises.
Run a free audit. Read-only. No card. About a minute.
You're viewing Roger inside another app's browser. Google sign-in is blocked here, so we need to hand you off to Safari or Chrome.
Open in Safari
Or open your browser app and paste the link there.
Google's policy blocks sign-in from in-app browsers. We can't override it.