Emilie Hartung
Co-founder & CEO
About Roger
Built by people who spent millions on Google & Meta Ads.
Roger is an AI agent for Google Ads and Meta, built by Emilie Hartung, Vincenzo Ruggiero, and Jean Derely. EU-based, GDPR-aligned, and designed around how PPC actually works.
Founders
Vincenzo Ruggiero
Co-founder & CTO
Jean Derely
Co-founder & PPC Expert
Why Roger
Google and Meta Ads are full of expensive defaults.
Every account we've audited had at least one structural issue silently wasting thousands of dollars a month. Search Partners on. Advantage+ expanding the audience past the one you chose. Display Network leaking into Search. Automatic placements dumping spend into Audience Network. Geo-targeting set to "Presence or Interest." A lookalike that's too broad. None of it gets fixed unless someone looks.
We built Roger because the existing options were either AI-flavoured dashboards (great at telling you something is wrong, useless at fixing it) or general-purpose AI tools that needed weeks of engineering to talk to Google Ads or Meta at all.
Roger is the third option: a purpose-built agent that connects to Google Ads and Meta in one click, audits the account for the issues we know cost money, drafts the fixes, and applies them only after you approve. Read-only by default. Every change logged. No surprises.
Company
The boring details.
- Legal entity
- Bromance Software SRL
- VAT
- BE1040.904.426
- Country
- Belgium (EU)
- Founded
- 2025
- Hosting
- EU data centres, GDPR-aligned
- Security
- CASA Tier-2 audited annually
- General contact
- hello@heyroger.ai
- Security contact
- security@heyroger.ai
Try Roger
Want to see Roger on your account?
Run a free audit. Read-only. No card. About a minute.
