About Roger

Built by people who ran Google Ads.

Roger is an AI agent for Google Ads, built by Vincenzo Ruggiero and Jean Derely. EU-based, GDPR-aligned, and designed around how PPC actually works.

Founders

Two operators, one product.

Portrait of Vincenzo Ruggiero, co-founder of Roger

Vincenzo Ruggiero

Co-founder. Product and engineering.

Vincenzo has spent the last decade building SaaS products, developer tools, and marketing automation systems. He leads product, engineering, and design at Roger. He shipped Roger's first audit in a weekend, then spent three months making it boring enough to trust with a client account.

LinkedIn →

Portrait of Jean Derely, co-founder of Roger

Jean Derely

Co-founder. PPC and go-to-market.

Jean is a PPC operator and agency builder. He has run hundreds of Google Ads accounts across SaaS and e-commerce, which is where most of Roger's audit heuristics come from. He leads agency partnerships and the playbooks behind every Roger skill.

LinkedIn →

Why Roger

Google Ads is full of expensive defaults.

Every account we've audited had at least one structural issue silently wasting thousands of dollars a month. Search Partners on. Display Network leaking into Search campaigns. Geo-targeting set to "Presence or Interest." A single missing negative keyword. None of it gets fixed unless someone looks.

We built Roger because the existing options were either AI-flavoured dashboards (great at telling you something is wrong, useless at fixing it) or general-purpose AI tools that needed weeks of engineering to talk to Google Ads at all.

Roger is the third option: a purpose-built agent that connects to Google Ads in one click, audits the account for the issues we know cost money, drafts the fixes, and applies them only after you approve. Read-only by default. Every change logged. No surprises.

Company

The boring details.

Legal entity
Vincenzo.be SRL
Country
Belgium (EU)
Founded
2024
Hosting
EU data centres, GDPR-aligned
Security
CASA Tier-2 audited annually
General contact
hello@heyroger.ai
Security contact
security@heyroger.ai
Try Roger

Want to see Roger on your account?

Run a free audit. Read-only. No card. About a minute.