Use AI to optimize your Google Ads
Meet Roger, the AI agent for Google Ads. Chat to manage campaigns, catch wasted spend, and get optimization suggestions you can simply approve.
Roger is an AI agent for Google Ads.
Roger connects to your Google Ads account, audits campaigns for wasted spend, drafts negative keywords and bid changes, and applies them only after you approve. Read-only by default, EU-based, GDPR-aligned. Free to start, no card.
- Time to first audit
- Under a minute
- Default access
- Read-only
- Data residency
- EU, GDPR-aligned
- Security
- CASA Tier-2 audited
The new way to do Paid Marketing.
Plug into your Google Ads account
Roger connects to your Google Ads account and reads every campaign, keyword, and tag. No CSV exports, no manual setup.
Set your guardrails
Tell Roger what he can do alone, and what needs your approval. Pause underperformers below X ROAS? Yes. Increase budget by more than 20%? Ask first. Every advertiser has their own rules; Roger learns yours.
Just ask Roger
“Why is my Search campaign overspending?” “Pause all keywords below 2% CTR.” Roger answers, drafts changes, and waits for your green light.
Sleep. Roger's watching
Roger watches your account 24/7. You get pinged when something needs your attention: anomaly, spike, opportunity. The rest stays handled.
Performance reports, zero effort.
Roger generates clear, actionable reports so you always know what's working and what's not. No spreadsheets, no slide decks.
- Auto-generated weekly and monthly summaries
- Spend breakdowns, keyword performance, and recommendations
- Export to PDF or share a link
- Ready in seconds, not hours
Every hour in Google Ads is an hour you're not spending growing your business.
Roger handles the daily grind so you can focus on the moves that actually compound.
Simple plans. No surprises.
Start free. Switch to Team when you need more credits.
Free
Try Roger free. No card required. Full access. No limits on features.
- Connect Google Ads, MCC, Tag Manager, GA4 and more
- Audit accounts, manage campaigns, ship client-ready reports
- 250 credits included
Team
Mix Standard & PremiumPer-seat pricing for your whole team. Shared Google Ads connections, monthly credit refresh, autonomous routines.
Standard seat
1,000 credits / month per seat. Plenty for daily check-ins, tweaks, and weekly recurring routines.
Premium seat
5,000 credits / month per seat. 5x the headroom for power users running deep audits and many routines.
Your data stays yours.
Roger is built for marketers who care about privacy. Security isn't a footnote. It's the foundation.
Budget changes and sensitive operations always require your explicit confirmation first.
Your campaign data is never used to train models. Yours or anyone else's.
Annually audited under Google's CASA Tier-2 security assessment.
Disconnect Roger from any account instantly. We delete your data within 30 days.
Questions, answered.
How much does Roger cost?
Roger has two plans. Free is $0 forever, no card required: full access to every feature, all connectors (Google Ads, MCC, Merchant Center, GA4, Tag Manager, and more), and 250 credits to get you started.
Team is per-seat and lets you mix two seat types on the same workspace: Standard at $20 per seat / month with 1,000 credits per seat, and Premium at $100 per seat / month with 5,000 credits per seat. Credits refresh every month, and seats share Google Ads connections and routines.
What permissions does Roger need?
Roger requests Google Ads read and edit access through Google's standard OAuth flow. Sensitive operations like budget changes always require your explicit confirmation. You can revoke access at any time from your Google account.
Will Roger make changes without asking?
Never for sensitive operations. You set the guardrails: what Roger can handle autonomously and what needs your approval. Budget changes, pausing campaigns, and similar actions always require confirmation first.
Can I disconnect at any time?
Yes. One click from your dashboard, or revoke directly from your Google account. We delete your data within 30 days of cancellation.
Who is Roger built for?
Anyone running Google Ads who wants to spend less time on repetitive work and more time on strategy. Freelancers, in-house teams, and agencies alike.
How is Roger different from AI coding tools like Claude Code?
Claude Code and similar tools write code. Roger manages Google Ads accounts: it reads your campaigns, spots wasted spend, and applies optimizations you approve. Purpose-built, not general-purpose. Read the full comparison.
Give Roger a try.
Connect your Google Ads account, ask Roger anything, and ship a change in under five minutes.
Get started