Simple plans. No surprises.
Start free. Pick a plan by the number of businesses you manage. Each business connects its own Google and Meta ad accounts.
- Connect Google + Meta for every business 1+
- Autonomous routines & reports 1+
- Creative generation: ads, visuals & video 1+
- Roger Chrome extension 1+
- White-label reports 3+
- Consolidated dashboard 3+
- Email support 1+
Enterprise
For agencies managing 50+ businesses, and for large brands with significant ad spend.
- Custom plan & pricing
- White-glove onboarding
- Priority support with SLAs
Just exploring? Start free with 500 credits, no card required. Start free
Everything you need to know about credits and businesses.
What's a credit?
A credit is the unit Roger spends when it does work for you: running an audit, drafting a campaign change, generating a report, answering a complex question. Simple questions cost less; deeper analyses cost more. You'll always see what something costs before Roger runs it.
Do credits roll over from month to month?
Your plan's monthly credits refresh on your billing date and expire at the end of each cycle. The 500 credits on the Free plan don't expire. If you need more headroom on a given month, you can top up at any time.
How do plans and businesses work?
You pick a plan by the number of businesses you manage. A business is one brand or client: it groups that brand's Google and Meta ad accounts (plus analytics) under one roof. Connecting both Google and Meta for the same brand still counts as a single business, not two, and a business can run Google only, Meta only, or both together. Slide to the number of businesses you manage to see the price. Every plan shares one pool of credits across your whole team, and team members are always free.
Do I need a credit card to start?
No. The Free plan is $0 forever, no card required. You only enter billing details when you upgrade to a paid plan.
What's included on the Free plan?
Everything: every connector (Google Ads, Meta Ads, MCC, Merchant Center, GA4, Tag Manager, and more), ad creative generation, every feature, no feature locks. The only limit is 500 credits, enough to try Roger on a real account.
Need more than 50 businesses or a custom contract?
For larger agencies we offer custom plans tailored to your business count, credit volume, and billing preferences. Book a demo and we'll put one together.
Can I cancel anytime?
Yes. Downgrade or cancel from your account settings at any time. We delete your data within 30 days of cancellation.
Try Roger on a real account.
Start free with 500 credits. Or book a demo if you're an agency running 50+ businesses.
