Simple plans. No surprises.
Start free. Pick a plan by the number of businesses you manage. Each business connects its own Google and Meta ad accounts. Unlimited team members on all plans.
Solo
For one advertiser running their own business.
- 1 business (connect Google + Meta)
- 2,500 credits / month≈ 100 conversations
- Autonomous routines & reports
- Roger Chrome extension
Studio
For small teams managing a handful of businesses.
- Up to 3 businesses
- 6,000 credits / month≈ 250 conversations
- White-label reports
- Consolidated dashboard
- Everything in Solo
Team
Most popularFor growing teams managing up to five businesses.
- Up to 5 businesses
- 10,000 credits / month≈ 450 conversations
- Priority support
- Everything in Studio
Agency
For agencies managing businesses at scale.
- Migration concierge
- Everything in Team
Free Test all features for free with 500 credits. No credit card required.
Start freeEverything you need to know about credits and businesses.
What's a credit?
A credit is the unit Roger spends when it does work for you: running an audit, drafting a campaign change, generating a report, answering a complex question. Simple questions cost less; deeper analyses cost more. You'll always see what something costs before Roger runs it.
Do credits roll over from month to month?
Your plan's monthly credits refresh on your billing date and expire at the end of each cycle. The 500 credits on the Free plan don't expire. If you need more headroom on a given month, you can top up at any time.
How do plans and businesses work?
You pick a plan by the number of businesses you manage. A business is one brand or client: it groups that brand's Google and Meta ad accounts (plus analytics) under one roof, so a single business can run Google only, or Google and Meta together. Solo covers 1 business, Studio up to 3, Team up to 5, and Agency 10, 25, or 50. Every plan shares one pool of credits across the whole team, and team members are always free.
Do I need a credit card to start?
No. The Free plan is $0 forever, no card required. You only enter billing details when you upgrade to a paid plan.
What's included on the Free plan?
Everything: every connector (Google Ads, Meta Ads, MCC, Merchant Center, GA4, Tag Manager, and more), ad creative generation, every feature, no feature locks. The only limit is 500 credits, enough to try Roger on a real account.
Need more than 50 businesses or a custom contract?
For larger agencies we offer custom plans tailored to your business count, credit volume, and billing preferences. Book a demo and we'll put one together.
Can I cancel anytime?
Yes. Downgrade or cancel from your account settings at any time. We delete your data within 30 days of cancellation.
Try Roger on a real account.
Start free with 500 credits. Or book a demo if you're an agency running 50+ businesses.
