Simple plans. No surprises.
Start free. Add seats when you're ready. Mix Standard and Premium seats on the same workspace.
Free
Try Roger free. No card required. Full access. No limits on features.
- Connect Google Ads, MCC, Tag Manager, GA4 and more
- Audit accounts, manage campaigns, ship client-ready reports
- 250 credits included
Team
Mix Standard & PremiumPer-seat pricing for your whole team. Shared Google Ads connections, monthly credit refresh, autonomous routines.
Standard seat
1,000 credits / month per seat. Plenty for daily check-ins, tweaks, and weekly recurring routines.
Premium seat
5,000 credits / month per seat. 5x the headroom for power users running deep audits and many routines.
Everything you need to know about credits and seats.
What's a credit?
A credit is the unit Roger spends when it does work for you: running an audit, drafting a campaign change, generating a report, answering a complex question. Simple questions cost less; deeper analyses cost more. You'll always see what something costs before Roger runs it.
Do credits roll over from month to month?
Monthly Team credits refresh on your billing date and expire at the end of each cycle. The 250 credits on the Free plan don't expire. If you need more headroom on a given month, you can top up at any time.
Can I mix Standard and Premium seats on the same workspace?
Yes. The Team plan is built that way. Give your power users Premium seats (5,000 credits each) and your lighter-touch users Standard seats (1,000 credits each). Everyone shares the same Google Ads connections, routines, and reports.
Do I need a credit card to start?
No. The Free plan is $0 forever, no card required. You only enter billing details when you upgrade to a Team seat.
What's included on the Free plan?
Everything: every connector (Google Ads, MCC, Merchant Center, GA4, Tag Manager, and more), every feature, no feature locks. The only limit is 250 credits, enough to try Roger on a real account.
Need 20+ seats or a custom contract?
For agencies and larger teams we offer custom plans tailored to your team size, account count, and billing preferences. Book a demo and we'll put one together.
Can I cancel anytime?
Yes. Downgrade or cancel from your account settings at any time. We delete your data within 30 days of cancellation.
Try Roger on a real account.
Start free with 250 credits. Or book a demo if you're an agency running 20+ accounts.
