Audit any
Google Ads account
Your AI runs the 30-day audit and ends with three ranked actions.
What this
playbook checks
- Wasted search terms
- Conversion tracking
- Search Partners on Search
- Display Network on Search
- Broad match without Smart Bidding
Every fix,
inside your rules
- Confirm every change
- Negative match types
- Protected campaigns
- Items per change
- Max budget increase
More
playbooks
Wasted-spend finder
Zero-conversion spend by campaign, search term and placement.
Negative keyword discovery
N-gram analysis of 90 days of search terms, ranked negatives.
Smart Bidding diagnostic
Conversion-volume thresholds, and when to step down a strategy.
What does the audit check?
Tracking first, then account structure, wasted search terms, bid strategy fit, Performance Max placements, asset extensions and auction pressure. It ends with exactly three ranked actions: what to do, the expected dollar impact and why it works.
Will the audit change my account?
No. The audit only reads. When you ask your AI to apply a fix, Roger makes it a draft, checks your guardrails in code and logs it in Activity.
Which AI can run it?
Any AI connected to Roger: Claude, ChatGPT, Claude Code, Cursor, VS Code or another MCP client. It loads the playbook with the get_skill tool.
What do I need?
A website in Roger with Google Ads connected. Roger costs one flat price per website, after a 14-day free trial.
