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Google Ads,
in your AI

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What your AI
can do

Read 13
  • Campaigns
  • Ad groups
  • Campaign performance
  • Search terms
  • Ad performance
  • Keyword performance
  • Negative keywords
  • Google's recommendations
  • Asset inventory
  • Asset performance
  • Targeting
  • Location search
  • Custom queries (GAQL)
Change 21
  • Change a budget (Guardrail checked)
  • Create a campaign (Guardrail checked)
  • Create an ad group
  • Edit an ad group
  • Set a bid strategy
  • Set targeting
  • Campaign settings
  • Edit keywords (Guardrail checked)
  • Remove an item (Guardrail checked)
  • Pause
  • Enable
  • Add negative keywords (Guardrail checked)
  • Add keywords (Guardrail checked)
  • Create a search ad (Guardrail checked)
  • Add sitelinks (Guardrail checked)
  • Add callouts (Guardrail checked)
  • Add structured snippets (Guardrail checked)
  • Add a promotion
  • Add prices
  • Add a call asset
  • Add images and videos

Connected once.
Shared by all

One consent, 5 tools

The rules
that apply

  • Confirm every change On
  • New items paused On
  • Negative match types Phrase, exact On
  • Max budget increase +100% per 24h On
  • Items per change 25 per change On
  • No removals On
  • Changes per hour 30 per hour On
  • Spend ceiling Off
  • Protected campaigns Off
  • Block new campaigns Off
  • Freeze changes Off
Always on Single-site ad groupsNo manual broadText limitsDead URL check

Copy a prompt.
Try it now

  • Find search terms that spent money with zero conversions last month.

  • Draft phrase-match negatives for the five worst terms.

  • Which campaigns are limited by budget this week?

I can connect Claude to Google Ads myself. Why Roger?

As of Oct 2026, Google's official Google Ads MCP is read-only, self-hosted and set up person by person. Roger is one team connection, with drafts, guardrails, roles and Activity on every change.

Can my AI spend money without me?

By default, every change is a draft you confirm and new campaigns start paused. Roger checks each change against your guardrails in code, such as the budget increase cap, before it reaches Google Ads.

Who can change what?

Admins and Editors make changes through drafts; Viewers only read. Every change lands in the Activity log: who, which AI, what changed and why.

Which Claude or ChatGPT plan do I need?

Any Claude plan (Free: 1 custom connector). ChatGPT Plus, Pro, Business or Enterprise; Free and Go cannot add custom connectors.

Try it free
for 14 days

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