Wasted search terms
Surfaces the exact queries that ate budget last month with zero conversions. Copy the list into your negatives.
Free Google Ads Audit
See exactly how much cash you're throwing out the window every week, and whether your agency is actually earning their fee.
What Roger checks
Eight high-signal checks. Numbers, not vibes.
Every finding starts with a deterministic query against your live Google Ads data. No vague "we saw some issues" hand-waving. Each card shows the metric, the cost in your account currency, and a recommendation that tells you what to do.
Conversion tracking
Detects when no primary conversion action is firing, or when tracking is configured but conversions look broken.
Geo-targeting misconfiguration
Flags campaigns using Google's default "Presence or Interest" targeting, which shows your ads to people outside your service area.
Search Partners leaking budget
Identifies Search campaigns with Search Partners enabled. Partner traffic typically converts 10-30% worse than Google Search.
Display Network on Search
Catches Search campaigns leaking budget to low-intent Display placements. A common default that silently wastes spend.
Wasted keywords
Keywords with significant spend but zero conversions in 30 days. Different from search terms: these are the keywords themselves.
Negative keyword gaps
Measures the ratio of negative to positive keywords. Most accounts have far too few negatives, letting irrelevant searches through.
Broad match without Smart Bidding
Broad match on Manual CPC is uncontrolled spend. Without automated bidding, Google shows your ads for loosely related queries.
How the Roger audit works
Eight checks, in plain English.
- Wasted search terms. Roger flags every search query that ate budget last month with zero conversions, so you can paste them into your negatives.
- Conversion tracking. Roger detects when no primary conversion action is firing, or when tracking is configured but conversions look broken.
- Geo-targeting misconfiguration. Roger spots campaigns using Google's default "Presence or Interest" targeting, which serves ads outside your service area.
- Search Partners leakage. Roger identifies Search campaigns with Search Partners enabled, which typically converts 10-30% worse than Google Search.
- Display Network on Search. Roger catches Search campaigns leaking budget to low-intent Display placements, a default that silently wastes spend.
- Wasted keywords. Roger lists keywords with significant spend but zero conversions in the last 30 days.
- Negative keyword gaps. Roger measures the ratio of negative to positive keywords to surface accounts with too few negatives.
- Broad match without Smart Bidding. Roger flags Manual CPC campaigns using broad match, where Google shows your ads for loosely related queries.
- Audit duration
- Under a minute
- Account access
- Read-only
- Cost
- Free, no card
- Checks run
- 8 in parallel
Connect
Sign in with Google
One click. Google asks for read-only access to your Ads account. No credit card, no contracts.
Audit
Roger reads everything
30 days of campaigns, search terms, conversion actions, ad groups, settings. Eight checks run in parallel. Typically takes 30 to 60 seconds.
Report
Get your fix list
0-100 score, weekly waste estimate, a sorted list of fixes with evidence and recommendations. Bookmark the link, share it, or talk to a human.
Read-only. Always.
The audit cannot change a single thing in your account. Access is read-only, scoped to Google Ads, and revocable in one click from your Google account.
Read-only access
Roger cannot change campaigns, budgets, feeds or tags. Period.
No data sharing
Your account data is never shared and never used to train models.
CASA Tier-2 Security
Annually audited under Google's CASA Tier-2 security assessment.
Revoke anytime
One click from your Google account. We delete audit data on request.
Get started
Find out what your Google Ads is hiding.
One click. No card. No sales pitch.