Le blog Roger est en anglais.
Pour l'instant, on publie en anglais. Voici les derniers articles ; la traduction française est sur la to-do liste.
Articles ci-dessous en anglais. Cliquer ouvre la version anglaise du post.
AI in Google Ads: 2026 Industry Outlook
Discover what AI in Google Ads means for costs, creative, and results in 2026—plus proven moves to cut waste and scale smarter.
Google Ads Wasted Spend: 10 Signs and Fixes
Discover 10 exact signs of Google Ads wasted spend—and the proven fixes to stop leaks fast, cut costs, and boost conversions.
Google Ads Audit Questions: 25 Checks Every Account Needs
Discover 25 Google Ads audit questions that reveal wasted spend fast—plus the exact fixes to boost ROI, tighten tracking, and scale with confidence.
Google Ads Read-Only by Default for AI Agents
Discover why AI agents should default to read-only on Google Ads to prevent costly mistakes, protect access, and ship safer optimizations.
Claude to Google Ads: Safe Read-Only Connection Guide
Connect Claude to Google Ads safely with a read-only setup—avoid risky permissions, protect client data, and start auditing campaigns in minutes.
Can AI Replace a PPC Manager? Honest Use-Case Breakdown
Can AI replace a PPC manager? Discover the exact tasks AI can automate, where humans still win, and how to cut wasted spend faster.