Le blog Roger est en anglais.
Pour l'instant, on publie en anglais. Voici les derniers articles ; la traduction française est sur la to-do liste.
Articles ci-dessous en anglais. Cliquer ouvre la version anglaise du post.
AI vs PPC Manager: Who Owns Google Ads Optimization?
Discover the exact split of ai vs ppc manager work to cut wasted spend, catch anomalies faster, and scale reporting safely with approvals.
AI in Google Ads: 2026 Industry Outlook
Discover what AI in Google Ads means for costs, creative, and results in 2026—plus proven moves to cut waste and scale smarter.
Google Ads Wasted Spend: 10 Signs and Fixes
Discover 10 exact signs of Google Ads wasted spend—and the proven fixes to stop leaks fast, cut costs, and boost conversions.
Google Ads Audit Questions: 25 Checks Every Account Needs
Discover 25 Google Ads audit questions that reveal wasted spend fast—plus the exact fixes to boost ROI, tighten tracking, and scale with confidence.
Google Ads Read-Only by Default for AI Agents
Discover why AI agents should default to read-only on Google Ads to prevent costly mistakes, protect access, and ship safer optimizations.
Claude to Google Ads: Safe Read-Only Connection Guide
Connect Claude to Google Ads safely with a read-only setup—avoid risky permissions, protect client data, and start auditing campaigns in minutes.