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El blog de Roger está en inglés.

Por ahora publicamos en inglés. Aquí están los últimos artículos; la traducción al español está en la lista de pendientes.

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Marketing

AI in Google Ads: 2026 Industry Outlook

Discover what AI in Google Ads means for costs, creative, and results in 2026—plus proven moves to cut waste and scale smarter.

Marketing

Google Ads Wasted Spend: 10 Signs and Fixes

Discover 10 exact signs of Google Ads wasted spend—and the proven fixes to stop leaks fast, cut costs, and boost conversions.

Marketing

Google Ads Audit Questions: 25 Checks Every Account Needs

Discover 25 Google Ads audit questions that reveal wasted spend fast—plus the exact fixes to boost ROI, tighten tracking, and scale with confidence.

Marketing

Google Ads Read-Only by Default for AI Agents

Discover why AI agents should default to read-only on Google Ads to prevent costly mistakes, protect access, and ship safer optimizations.

Marketing

Claude to Google Ads: Safe Read-Only Connection Guide

Connect Claude to Google Ads safely with a read-only setup—avoid risky permissions, protect client data, and start auditing campaigns in minutes.

Marketing

Can AI Replace a PPC Manager? Honest Use-Case Breakdown

Can AI replace a PPC manager? Discover the exact tasks AI can automate, where humans still win, and how to cut wasted spend faster.