Analyzes any Google Ads view
Open Roger while you're on Campaigns, Conversions, Keywords, Audiences, or anywhere else. He sees the page, understands the context, and answers without you re-explaining your account.
5 / 5 on the Chrome Web Store →
Download the Chrome Extension
Install the extension and chat with a Google Ads expert inside Chrome. Roger sees the page you're on, drafts the changes, and you watch them appear in your Google Ads account in real time. You stay in control of everything.
Add to Chrome - it's free
Free Roger account included. No credit card. Works in Chrome, Brave, Arc, Edge, Vivaldi, Opera.
Side-by-side
Watch Roger work in your Google Ads, live.
The killer feature of the extension. Your Google Ads account is open in one tab; Roger sits next to it in the side panel. When you ask him to add negatives, drop bids, or pause an ad group, you see those changes appear in Google Ads instantly.
- Roger drafts the change and opens the right page inside Google Ads, so you see the exact state before he touches it.
- You stay one click away from approving or rejecting. Nothing happens behind your back.
- No copy-pasting screenshots into a chatbot. No re-explaining your account every time. Roger reads the URL and title and picks up the context.
Capabilities
A Google Ads expert on call, inside Chrome.
Roger does the unglamorous Google Ads work for you: the audits, the anomaly checks, the daily housekeeping. So you can focus on strategy, creative, and growth.
Drafts changes you can apply in one click
Campaigns, ad groups, keywords, audiences, negatives. Roger drafts the change, opens the right page in Google Ads, and waits for you to review and apply.
Investigates anomalies
Spend spikes, dropped impressions, broken conversions. Ask "what changed?" and Roger pinpoints the cause and explains it in plain English.
Builds client-ready reports
Charts, tables, and commentary you can export to PDF or share as a private link. White-label ready for agencies running multiple accounts.
Runs scheduled routines
Weekly audits, daily anomaly watches, monthly client reports. Roger watches your account around the clock and flags what matters before you do.
20+ specialised skills
Roger isn't a wrapper around a chatbot. He has dedicated skills for negatives, audits, bid changes, conversion tracking, PMax diagnostics, GA4, GTM, and more.
How it works
Three steps. Two minutes.
Step 1 
Install
Add Roger to Chrome
One click on the Chrome Web Store. The extension lands in your toolbar and the side panel is ready.
Step 2 
Connect
Sign in with Google
Roger opens app.heyroger.ai once, you sign in with Google, and you're done. The free plan ships with 250 credits to get you started.
Step 3 
Ask
Open the side panel, ask anything
Click the Roger icon, type a question, watch the answers (and the changes) show up next to your Google Ads.
Who it's for
Built for anyone running Google Ads in Chrome.
In-house marketers
One or two accounts to manage, no time for a senior strategist. Roger sits in your Chrome and becomes the senior on the team you can ask anything.
Agencies
Dozens of clients, finite hours. Roger is the force multiplier across the whole book: same chrome, same side panel, scoped per account.
Founders running their own ads
You don't want another course. You want a partner who reads the account, drafts the fix, and lets you ship it. That's Roger.
The extension only reads what it needs.
Roger is built for marketers who care about privacy. The Chrome extension is the same: minimal scope, no DOM access, revoke anytime.
URL + title only
The extension reads the URL and title of your active tab, and only on Google ad-ops products. Never page contents, DOM, cookies, or session data.
Scoped host list
Active only on ads.google.com, analytics.google.com, tagmanager.google.com, search.google.com, merchants.google.com. Every other tab is ignored.
Approval-based changes
Roger drafts; you approve. Budget changes, pauses, restructures - every sensitive action waits for your green light. Audit trail included.
Revoke in one click
Disable the extension from chrome://extensions or disconnect Roger from your Google account. We delete your data within 30 days.
FAQ
Chrome extension, answered.
What does the Roger Chrome extension do?
The Roger Chrome extension lives in Chrome's side panel and answers any question you have about your Google Ads account in plain English. It sees the page you're on inside Google Ads, understands the context, and drafts changes you can review and apply in one click.
Do I need a Roger account to use the extension?
Yes. The extension connects to your Roger workspace at app.heyroger.ai using your Google account. Roger has a free plan, no credit card required, so you can install the extension and try the full experience right away.
What data does the Chrome extension read?
Only the URL and title of your active tab, and only on Google ad-ops products (ads.google.com, analytics.google.com, tagmanager.google.com, search.google.com, merchants.google.com). The extension never reads page contents, DOM, cookies, or session data, and never touches tabs outside that list.
Does Roger change things in my Google Ads account on its own?
No. Roger drafts every change as a proposal you have to approve. Pausing campaigns, editing budgets, adding negatives, restructuring ad groups - all of it opens the right page inside Google Ads so you can review the diff and apply it yourself, or have Roger apply it after you confirm.
Is the extension free?
Yes. The Chrome extension itself is free and the Roger free plan gives you 250 credits per month, no card required. Heavier users move to the Team plan (Standard at $20 / seat / month, Premium at $100 / seat / month).
Which browsers does it work in?
Chrome and any Chromium-based browser that supports the Chrome Web Store - Brave, Arc, Edge, Vivaldi, Opera. Firefox and Safari are not supported today.