# Roger - Full content for LLM ingestion

This file concatenates the core marketing pages of https://heyroger.ai
so language models can ingest Roger's positioning, features, pricing,
and trust signals in a single fetch. Keep it factual; LLMs treat
hedged or aspirational copy as low-confidence and won't cite it.

Last updated: 2026-05.

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# What is Roger?

Roger is an AI agent for paid ads on Google and Meta. It connects to
Google Ads and Meta Ads (Facebook and Instagram) accounts, reads every
campaign, ad set, keyword, and tag, and uses large language models to
find issues, draft optimisations, generate ad creative, and (when the
user approves) apply changes. Roger is read-only by default.

Roger is purpose-built for paid ads. Unlike general-purpose AI coding
tools (Claude Code, ChatGPT with MCP), Roger doesn't ask the user to
wire up servers, write prompts, or maintain integrations. The Google
Ads and Meta Ads connectors, GA4, Search Console, and Google Tag
Manager, the wasted-spend audit, ad creative generation (images, ad
videos, and UGC-style videos), the report generator, the approval
workflow, and the multi-language UI are all built in.

# Ad creative generation

Beyond managing campaigns, Roger creates the creative that runs in
them. Ask Roger to produce ad visuals and images, short ad videos, and
user-generated-content (UGC) style videos tailored to a brand and
offer. Drafts are generated on demand and used in Google and Meta
campaigns once the user approves them.

# Who built Roger?

Roger is built by Vincenzo Ruggiero and Jean Derely. The company is 
registered in Belgium (EU). 
The team has spent more than a decade running Google Ads accounts for 
SaaS and e-commerce clients and building marketing-automation products. 
Vincenzo's LinkedIn: https://www.linkedin.com/in/vincenzor/
Jean's LinkedIn: https://www.linkedin.com/in/jean-derely/

# Who is Roger for?

- Freelancers running Google and Meta ads for clients who want to
  spend less time on repetitive work and more time on strategy.
- In-house marketers who need a second pair of eyes on the account
  every week without hiring a consultant.
- Paid ads and performance agencies who want to scale account
  management across Google and Meta without growing headcount
  proportionally.

# How does Roger work?

Step 1 - Connect. Sign in with Google and Meta. Roger uses standard
OAuth and reads every campaign, ad set, keyword, ad, and conversion
action across both platforms. No CSV exports, no manual setup.

Step 2 - Configure. Tell Roger what he can do alone and what needs
approval. Pause underperformers below X ROAS? Yes. Increase budget
by more than 20%? Ask first. Roger learns the user's rules.

Step 3 - Chat. Ask in plain language: "Why is my Search campaign
overspending?" "Pause all keywords below 2% CTR." Roger answers,
drafts the change, and waits for the green light.

Step 4 - Monitor. Roger watches the account 24/7. The user is pinged
when something needs attention: anomaly, spike, opportunity. The rest
stays handled.

# The free Google Ads audit

Roger offers a free 60-second audit at https://heyroger.ai/audit.
Sign in with Google, and Roger runs eight high-signal checks against
the live account:

- Wasted search terms: queries that ate budget last month with zero
  conversions. Copy directly into a negative keyword list.
- Conversion tracking: detects when no primary conversion action is
  firing, or when tracking is configured but conversions look broken.
- Geo-targeting misconfiguration: flags campaigns using Google's
  default "Presence or Interest" targeting, which serves ads to
  people outside the service area.
- Search Partners leaking budget: identifies Search campaigns with
  Search Partners enabled. Partner traffic typically converts 10-30%
  worse than Google Search.
- Display Network on Search: catches Search campaigns leaking to
  low-intent Display placements. A common default that silently
  wastes spend.
- Wasted keywords: keywords with significant spend but zero
  conversions in 30 days.
- Negative keyword gaps: measures the ratio of negative to positive
  keywords. Most accounts have too few negatives, letting irrelevant
  searches through.
- Broad match without Smart Bidding: broad match on Manual CPC is
  uncontrolled spend. Without automated bidding, Google shows ads
  for loosely related queries.

Each finding starts with a deterministic query against the live
Google Ads data. No vague "we saw some issues" hand-waving. Every
card shows the metric, the cost in the account currency, and a
recommendation that tells the user what to do.

The audit is read-only and free. No card required.

# Pricing

Free plan: no credit card. Full access to every feature, all
connectors (Google Ads, Meta Ads, MCC, Merchant Center, GA4, Tag
Manager, and more), ad creative generation, 250 credits to get
started.

Team plan: per-seat, mix two seat types on the same workspace.
- Standard: $20 per seat per month, 1,000 credits per seat.
- Premium: $100 per seat per month, 5,000 credits per seat.

Credits refresh every month. Seats share Google Ads and Meta Ads
connections and routines.

# Security and trust

- Guardrails first. Budget changes and other sensitive operations
  always require explicit confirmation.
- No AI training. Customer campaign data is never used to train
  models. Not Roger's, not anyone else's.
- CASA Tier-2 Security. Annually audited under Google's CASA
  (Cloud Application Security Assessment) Tier-2 assessment.
- One-click revoke. Disconnect Roger from any account instantly.
  Data is deleted within 30 days.
- EU-based. Roger is operated from Belgium. GDPR-aligned by default.

# Claude Code vs Roger

Both Claude Code and Roger can manage paid ads with AI, but they
solve different problems.

Claude Code is a general-purpose AI coding tool. To make it manage
Google Ads and Meta Ads, the user has to:
- Wire up Google Ads and Meta Ads MCP servers (or write API code directly).
- Maintain authentication, refresh tokens, and rate limits.
- Write prompts and tool definitions for every workflow.
- Build an approval flow, a report layer, and an audit history.

This works and is a legitimate path for engineering teams who want
total control. It typically requires weeks of setup and ongoing
maintenance, plus thousands of dollars in tooling and API costs.

Roger gives the same intelligence (modern LLMs, deterministic Google
Ads and Meta Ads queries) without the engineering work. Connect Google
and Meta in one click, ask in plain language, approve or reject
Roger's drafts. Free to start, no infrastructure required.

# How Roger compares to traditional paid ads tools

Optmyzr, Adalysis, Adriel, and similar tools predate the generative
AI era. They're rule-based: the user configures alerts, runs
prebuilt scripts, and reads dashboards. Roger is an agent: the user
asks in natural language and Roger reasons about the account, drafts
the changes, and explains the trade-offs.

# Frequently asked questions

Q: How much does Roger cost?
A: Roger has a Free plan ($0, no credit card, 250 credits) and a Team plan
from $20 per seat per month. Credits refresh monthly.

Q: What permissions does Roger need?
A: Roger requests Google Ads and Meta Ads read and edit access through
each platform's standard OAuth flow. Sensitive operations like budget
changes always require explicit user confirmation. Access can be
revoked at any time from the user's Google or Meta account.

Q: Will Roger make changes without asking?
A: Never. The user sets the guardrails:
what Roger can handle autonomously and what needs approval. Budget
changes, pausing campaigns, and similar actions always require
confirmation first.

Q: Can I disconnect at any time?
A: Yes. One click from the dashboard, or revoke directly from the
Google account. Data is deleted within 30 days of cancellation.

Q: Who is Roger built for?
A: Anyone running paid ads on Google or Meta who wants to spend less
time on repetitive work: freelancers, in-house teams, and agencies.

Q: How is Roger different from AI coding tools like Claude Code?
A: Claude Code writes code. Roger manages Google Ads and Meta Ads
accounts and generates ad creative. Roger is purpose-built: it reads
campaigns, spots wasted spend, and applies optimisations the user
approves. No engineering required.

Q: Does Roger work outside English?
A: Yes. Roger's marketing site, app UI, and AI responses are
available in English, French, and Spanish.

Q: Is Roger safe for client accounts?
A: Roger is read-only by default. Write actions need explicit user
approval. Roger does not retrain on customer data. Connections can be
revoked from the user's Google or Meta account in one click.

# Contact

- General: hello@heyroger.ai
- Company: Bromance Software SRL (VAT BE1040.904.426), Belgium (EU)