Run Google Ads at scale

Roger is the AI agent built for agencies running multiple Google Ads accounts. White-label reports, per-account access control, audit-trail guardrails. So your team focuses on strategy, retention, and growth.

Can you analyze the performance of this Google Ads account?
Done. Last 30 days for Acme Brands: spend €42k, ROAS 4.3x, CPA down 12%. Found €1,140/wk in wasted spend on PMax. Want me to draft the fixes?
Yes, please.
Here's what I'd apply on PMax Retail:
  • Add 12 negative keywords
  • Pause 3 underperforming ad groups
  • Drop bids 20% on broad-match generics
Estimated save: €1,140/wk. Confirm to apply?
Confirm.
Applied. Want me to set up a weekly routine to keep an eye on this account?
Yes, please.
Done. Every Monday morning I'll audit Acme Brands and draft the fixes for your approval.
For agencies

Your team's bandwidth in Google Ads is the ceiling. Roger removes it.

Pre-audit every client account, ship client-ready reports, and let Roger handle the daily grind. Your humans stay on the moves that compound: strategy, retention, new business.

White-label reports

Client-ready reports, zero effort.

Roger generates polished, client-ready PDF reports with your agency's branding. Send them straight to your clients without touching a spreadsheet or a slide deck.

  • Your agency logo, colors, and voice on every report
  • Auto-generated weekly and monthly summaries per account
  • Performance highlights, spend breakdowns, and recommendations
  • One click to download a PDF or share a private link
A polished client report folder with pages fanning out, charts and graphs visible on the pages
Access control

The right people on the right accounts.

Not every team member needs access to every client. Roger lets you control exactly who sees what, down to the Google Ads account.

  • Assign team members to specific client accounts
  • Junior staff sees only their portfolio, never the whole book
  • Managers get a full cross-account view
  • Onboard and offboard people without exposing sensitive clients
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Guardrails & audit trail

Your rules. Enforced to the letter.

Define what Roger can do autonomously and what requires approval. Every action is logged, attributed, and reversible.

  • Per-account budget ceilings and change limits
  • Require approval before pausing, enabling, or restructuring campaigns
  • Block bid changes above a threshold you define
  • Full audit trail: who did what, when, on which account
A wooden post-and-rail fence with a closed, padlocked gate, drawn in vintage engraving style
Security & trust

Your clients' data stays theirs.

Roger is built for European agencies. Data isolation between clients, audited security, and zero training on your data. Security and privacy aren't a footnote, they're the foundation.

Isolated by account

Each client's data stays scoped to their account. Team members only see what you grant them.

No AI training

Your clients' campaign data is never used to train models. Yours or anyone else's.

CASA Tier-2 Security

Annually audited under Google's CASA Tier-2 security assessment.

One-click revoke

Disconnect Roger from any account instantly. We delete the data within 30 days.

Why agencies use Roger

Every hour in Google Ads is an hour your agency isn't growing.

Roger handles the daily grind across every client so the humans on your team focus on the moves that actually compound.

8h/week saved per account Scale without hiring Audit trail by team member 24/7 monitoring
FAQ

Agency questions, answered.

Can I manage all my clients from one place?

Yes. Connect your Google Ads Manager account (MCC) and Roger sees every client account under it. One connection, full visibility, per-account scoping.

Are reports really white-label?

Yes. Reports carry your agency's logo, colors, and voice on every page. Export as PDF or share a private link. Your clients see your brand, not ours.

How does access control work for my team?

You assign team members to specific client accounts. Junior staff see only their portfolio; managers get a full cross-account view. Every change Roger or your team makes is logged and attributed.

Is my clients' data isolated between accounts?

Yes. Each client's data stays scoped to their Google Ads account and to the team members you've granted access. A junior on Account A cannot see Account B unless you say so.

Can my clients see Roger?

No. Roger lives inside your agency workspace. Your clients see the polished reports you send them, not the underlying tool. If you'd like to give a client direct read-only access, that's a feature on the roadmap.

How much does Roger cost?

Roger has a free plan and a per-seat Team plan you can mix between Standard and Premium seats. See the full breakdown on the pricing page.

Do you offer custom contracts for 20+ seats?

Yes. Book a demo and we'll tailor a plan to your team size, account count, and billing preferences.

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Get a demo

See Roger on a real agency workflow.

20 minutes. We'll connect to a sandbox MCC and show you how Roger audits accounts, drafts changes, and ships a white-label report to a client.