Google Analytics 
Search Console 
Tag Manager 
Merchant Center Northwind Outdoor act_990594245
Attention 41 - 2 disapproved ads serving Fix
- Audit health 82/100 Fix
Built for agencies
Run Google and Meta ads at scale
Roger is the AI agent built for agencies running multiple Google Ads and Meta Ads accounts. White-label reports, ad creative generation, per-account access control, audit-trail guardrails. So your team focuses on strategy, retention, and growth.
Can you analyze the performance of this Google and Meta ad account?
Done. Last 30 days for Stride Athletics: spend
€42k, ROAS 4.3x, CPA down 12%. Found
€1,140/wk in wasted spend on PMax.
Want me to draft the fixes?
Yes, please.
Here's what I'd apply on PMax Retail:
- Add 12 negative keywords
- Pause 3 underperforming ad groups
- Drop bids 20% on broad-match generics
Confirm.
Applied. Want me to set up a weekly routine to keep an
eye on this account?
Yes, please.
Done. Every Monday morning I'll audit Stride Athletics and
draft the fixes for your approval.
Google Ads Meta Ads Google Analytics Search Console Tag Manager Merchant Center
Consolidated dashboard
Every client account. One screen.
Roger rolls up spend, conversions, ROAS, and CPA across every account you manage into one live dashboard. Sort by what needs attention, catch the accounts slipping before your client does, and skip the morning tab-by-tab crawl through separate logins.
app.heyroger.ai/dashboard
Roger. Dashboard Updated 5/29/2026 Refresh now A Alex Rivera
Needs attention
2 accounts flagged by Roger today Stride Athletics 123-456-7890
Attention 24 - 2 disapproved ads serving Fix
- Audit health 91/100 Fix
Stride Athletics 123-456-7890
Attention 24 Spend 1,284.50 EUR +12.4%
Conversions 142 +18.6%
ROAS 3.85x +9.2%
CPA 18.40 EUR -7.5%
Clicks 1,932 +14.1%
Impressions 48,210 +6.8%
CTR 4.01% +5.2%
Avg. CPC 0.66 EUR -3.1%
Northwind Outdoor act_990594245 Retail
Attention 41 Spend 892.30 EUR +4.2%
Conversions 64 +9.5%
ROAS 2.10x +3.8%
CPA 21.30 EUR +6.4%
Clicks 1,204 +7.7%
Impressions 31,540 -2.1%
CTR 3.82% +2.6%
Avg. CPC 0.74 EUR +5.0%
White-label reports
Client-ready reports, zero effort.
Roger generates polished, client-ready PDF reports with your agency's branding. Send them straight to your clients without touching a spreadsheet or a slide deck.
- Your agency logo, colors, and voice on every report
- Auto-generated weekly and monthly summaries per account
- Performance highlights, spend breakdowns, and recommendations
- One click to download a PDF or share a private link
Brightside Agency
Google + Meta Ads report
Lumen Skincare
Apr 29 - May 28, 2026 · vs Mar 30 - Apr 28
Prepared May 29, 2026
Executive summary
Performance accelerated over the April 29 to May 28 period, with conversions climbing from 1,154 to 1,862 on near-flat spend of €2,847, lifting ROAS to 4.2x from 3.1x. Google P Max led the gain with 1,309 conversions versus 742 prior, while Meta retargeting added 553 conversions at a 3.8x ROAS.
Clicks by device
- Mobile 58%
- Desktop 34%
- Tablet 8%
Make 4 summer-sale ads for our running shoes Generate
Ad creative
On-brand creative for every client.
Roger doesn't just manage your clients' campaigns. It generates the ad creative that runs in them, matched to each client's brand and ready for Google and Meta.
- Ad visuals and images, on each client's brand
- Short ad videos built for the feed
- User-generated-content (UGC) style videos
- You and your client approve every asset before it goes live
Security & trust
Your clients' data stays theirs.
Roger is built for European agencies. Data isolation between clients, audited security, and zero training on your data. Security and privacy aren't a footnote, they're the foundation.
Isolated by account
Each client's data stays scoped to their account. Team members only see what you grant them.
No AI training
Your clients' campaign data is never used to train models. Yours or anyone else's.
CASA Tier-2 Security
Annually audited under Google's CASA Tier-2 security assessment.
One-click revoke
Disconnect Roger from any account instantly. We delete the data within 30 days.
Guardrails & audit trail
Your rules. Enforced to the letter.
Define what Roger can do autonomously and what requires approval. Every action is logged, attributed, and reversible.
- Per-account budget ceilings and change limits
- Require approval before pausing, enabling, or restructuring campaigns
- Block bid changes above a threshold you define
- Full audit trail: who did what, when, on which account
Why agencies use Roger
Every hour in your ad accounts is an hour your agency isn't growing.
Roger handles the daily grind across every client so the humans on your team focus on the moves that actually compound.
8h/week saved per account Scale without hiring Audit trail by team member 24/7 monitoring
FAQ
Agency questions, answered.
Can I manage all my clients from one place?
Yes. Connect your Google Ads Manager account (MCC) and your Meta Business portfolio, and Roger sees every client account under them. One connection per platform, full visibility, per-account scoping.
Are reports really white-label?
Yes. Reports carry your agency's logo, colors, and voice on every page. Export as PDF or share a private link. Your clients see your brand, not ours.
How does access control work for my team?
You assign team members to specific client accounts. Junior staff see only their portfolio; managers get a full cross-account view. Every change Roger or your team makes is logged and attributed.
Is my clients' data isolated between accounts?
Yes. Each client's data stays scoped to their Google Ads and Meta Ads accounts and to the team members you've granted access. A junior on Account A cannot see Account B unless you say so.
Can my clients see Roger?
No. Roger lives inside your agency workspace. Your clients see the polished reports you send them, not the underlying tool. If you'd like to give a client direct read-only access, that's a feature on the roadmap.
How much does Roger cost?
Roger has a free plan and paid plans priced by the number of businesses you manage (each business connects its own Google and Meta ad accounts), with unlimited team members: Solo, Studio, Team, and Agency (10, 25, or 50 businesses). See the full breakdown on the pricing page.
Do you offer custom contracts for 50+ businesses?
Yes. Book a demo and we'll tailor a plan to your team size, business count, and billing preferences.
Get a demo
See Roger on a real agency workflow.
20 minutes. We'll connect to a sandbox MCC and show you how Roger audits accounts, drafts changes, and ships a white-label report to a client.