Google Analytics 
Search Console 
Tag Manager 
Merchant Center 
Art director score9.4 Fresh ads before the old ones wear out
Images, short videos, and UGC-style clips in every format. Roger's art director scores each one before you see it.
Google Ads
Meta Ads
The AI that runs your paid ads
Roger is the AI agent for Google and Meta ads. It finds wasted spend, makes the ads, and waits for your OK.
Google Ads Meta Ads Google Analytics Search Console Tag Manager Merchant Center
Customers
What advertisers say about Roger.
What Roger does
Like a senior media buyer on your team. Minus the hiring.
Roger audits, creates, reports, and keeps watch across your Google and Meta accounts. You make the calls.
Ask why. Get the answer and the fix.
Roger digs through Google and Meta for you, in the app or right inside Google Ads with the Chrome extension.
Your Monday check-up runs itself
Pick what Roger checks and when. The summary lands before your first coffee.
Every client on one screen, problems first
Twelve accounts or fifty, Roger sorts them by what needs you today.
Client reports that write themselves
Weekly and monthly, under your agency's logo and colors, emailed to clients in your name. Or share a link.
Nothing changes without your OK
You decide what Roger does alone and what needs approval. Budget changes always ask first.
What is Roger?
Roger is an AI agent for paid ads on Google and Meta.
Roger connects to your Google Ads and Meta Ads accounts, audits campaigns for wasted spend, drafts negative keywords and bid changes, generates ad creative, and applies changes only after you approve. Read-only by default, EU-based, GDPR-aligned. Free to start, no card.
- Time to first audit
- Under a minute
- Default access
- Read-only
- Data residency
- EU, GDPR-aligned
- Security
- CASA Tier-2 audited
How it works
The new way to do Paid Marketing.
Step 1 
Connect
Plug into your Google and Meta accounts
Roger connects to your Google Ads and Meta Ads accounts and reads every campaign, ad set, keyword, and tag. No CSV exports, no manual setup.
Step 2 
Configure
Set your guardrails
Tell Roger what he can do alone, and what needs your approval. Pause underperformers below X ROAS? Yes. Increase budget by more than 20%? Ask first. Every advertiser has their own rules; Roger learns yours.
Step 3 
Chat
Just ask Roger
“Why is my Search campaign overspending?” “Which Meta ad set has the best ROAS this week?” Roger answers, drafts changes, and waits for your green light.
Step 4 
Monitor
Sleep. Roger's watching
Roger watches your account 24/7. You get pinged when something needs your attention: anomaly, spike, opportunity. The rest stays handled.
Why people use Roger
Every hour spent in your ad accounts is an hour you're not spending growing your business.
Roger handles the daily grind so you can focus on the moves that actually compound.
8h/week saved 24/7 monitoring Zero training required
Pricing
Simple plans. No surprises.
Start free. Switch to Team when you need more credits.
Self-serve
- Connect Google + Meta for every business 1+
- Autonomous routines & reports 1+
- Creative generation: ads, visuals & video 1+
- Roger Chrome extension 1+
- White-label reports 3+
- Consolidated dashboard 3+
- Email support 1+
$99 /mo
Get started Enterprise
For agencies managing 50+ businesses, and for large brands with significant ad spend.
- Custom plan & pricing
- White-glove onboarding
- Priority support with SLAs
Just exploring? Start free with 500 credits, no card required. Start free
Security & trust
Your data stays yours.
Roger is built for marketers who care about privacy. Security isn't a footnote. It's the foundation.
Guardrails first
Budget changes and sensitive operations always require your explicit confirmation first.
No AI training
Your campaign data is never used to train models. Yours or anyone else's.
CASA Tier-2 Security
Annually audited under Google's CASA Tier-2 security assessment.
One-click revoke
Disconnect Roger from any account instantly. We delete your data within 30 days.
Why we built Roger Built by advertisers.
Built by advertisers.
For advertisers.
Between us, we've spent hundreds of thousands of dollars on Google and Meta ads, managing dozens of accounts and building several SaaS products along the way.
We know what good paid ads management looks like because we've done it, at scale, with our own money. We've felt the frustration of wasted spend, the tedium of weekly audits, the scramble for fresh creative, the risk of a budget that runs unchecked overnight.
When Claude Code came out, we saw the potential immediately: AI could finally manage Google and Meta ads the way a senior strategist would, and generate the creative too. We also saw the problem. Every agency we talked to wanted to build their own AI agent, and every one of them got stuck on the same wall: OAuth, MCP servers, developer tokens, skills, guardrails, routines, multi-user permissions. Months of engineering before a single ad got optimized.
So we built Roger. Everything we wished we had on day one. Now agencies can skip the infrastructure layer and start managing campaigns better, today.
FAQ
Questions, answered.
How much does Roger cost?
Roger plans are priced by the number of businesses you manage, and team members are always free. A business is one brand or client, and it connects its own Google and Meta ad accounts. Free is $0 forever, no card required: 1 business, full access to every feature, all connectors (Google Ads, Meta Ads, MCC, Merchant Center, GA4, Tag Manager, and more), and 500 credits to get you started.
Solo is $69/month for 1 business with 2,500 credits. Studio is $99/month for up to 3 businesses with 6,000 credits. Team is $179/month for up to 5 businesses with 10,000 credits. Agency starts at $299/month for 10, 25, or 50 businesses with credits bundled per tier. Credits are shared across the team and refresh every month.
What permissions does Roger need?
Roger requests Google Ads and Meta Ads read and edit access through each platform's standard OAuth flow. Sensitive operations like budget changes always require your explicit confirmation. You can revoke access at any time from your Google or Meta account.
Will Roger make changes without asking?
Never for sensitive operations. You set the guardrails: what Roger can handle autonomously and what needs your approval. Budget changes, pausing campaigns, and similar actions always require confirmation first.
Can I disconnect at any time?
Yes. One click from your dashboard, or revoke directly from your Google or Meta account. We delete your data within 30 days of cancellation.
Can Roger create my ads and creative?
Yes. Roger generates ad creative on demand: ad visuals and images, ad videos, and user-generated-content (UGC) style videos. You review every asset before it goes live in your Google or Meta campaigns.
Who is Roger built for?
Anyone running paid ads on Google or Meta who wants to spend less time on repetitive work and more time on strategy. Freelancers, in-house teams, and agencies alike.
How is Roger different from AI coding tools like Claude Code?
Claude Code and similar tools write code. Roger manages Google Ads and Meta Ads accounts and generates ad creative: it reads your campaigns, spots wasted spend, and applies optimizations you approve. Purpose-built, not general-purpose. Read the full comparison.
Get started
Give Roger a try.
Connect your Google and Meta accounts, ask Roger anything, and ship a change in under five minutes.
Get started